About Lean Ventures

An innovation strategy firm built on venturing, not just advising.

Lean Ventures is an innovation strategy consultancy that creates long-term growth for our clients. We've spent years investing in and mentoring startups, and applying that experience to build successful innovation programs inside large, complex corporations.

Proven tools, applied rigorously

We apply the mindset and methodologies of Lean Startup, Design Thinking, and Outcome-Driven Innovation to reduce the risk and time it takes to bring new products and services to market. The goal is never activity for its own sake, it's reducing the distance between an idea and evidence that it works.

"Our focus is on maximizing customer value, not billing the maximum number of hours." Andy Cars

Searching for new business models, systematically

Large companies are usually excellent at executing their existing strategy, the one that made them successful in the first place. We specialize in the other half: searching for and developing new business models, and making that search as disciplined and accountable as running the core business. We call this venturing.

We believe every company's long-term survival depends on a balanced portfolio, one that covers the core business and also reaches into venturing.

Venturing as a complement to the core business. NEW OLD OFFER OLD NEW MARKET R&D Engineers and researchers focused on product development, often aimed at existing customers. NEW GROWTH Venturing Intrapreneurs focused on searching for and validating new business models to generate new growth. Lean Ventures Core business Managers focused on executing the current business model. Business development Managers focused on increasing sales of existing products and services.
"Every organization — not just business — needs one core competence: innovation." Peter Drucker

Want to know if this is the right fit for your organization?

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