Essity is a global hygiene and health company with around 47,000 employees — brands like Libero, TENA, Tork, and Lotus hold the #1 or #2 spot in more than 90 countries. When Essity stood up a new corporate venturing arm, Essity Ventures, we worked alongside the founding team to help shape how it would actually operate.
That meant sharpening their investment criteria, building a reverse pitch deck so startups could see exactly what Essity Ventures brings to the table, designing a bespoke due diligence process for evaluating those startups, and setting up the channels to keep quality deal flow coming in. The revised setup went live at essityventureslab.com, giving startups clear guidance on what Essity Ventures looks for and how to apply.
"Andy helped us in our starting phase of Essity Ventures to establish and refine our strategic approach as well as our process of managing dealflow. His broad knowledge in the ventures field and extensive experience in evaluating and working with startups brought a lot of insights and learning to the entire team." Daniela Kehrer, Strategy Director, Essity Ventures
PMI asked us to lead the implementation of their FastForward program in Denmark, building a go-to-market strategy for IQOS, their reduced-risk product, grounded in Lean Startup and Design Thinking rather than a traditional launch plan.
We ran a two-day kick-off workshop for the full Denmark team, selected two cross-functional FFWD teams, and ran our 10-week intrapreneurship program with in-depth coaching throughout, including advising senior management on removing internal barriers to the experiments the teams wanted to run.
The result: five customer personas built around jobs-to-be-done, a 52-idea experiment funnel narrowed to one validated, scale-ready result, and a clear framework the organization still uses to turn assumptions into measurable experiments.
"In the five months after Andy came in to help select and work with our teams, we have changed our ways of working and managed to increase our market share significantly in the Danish market. Exactly how much of this is directly due to Lean Startup is difficult to say, but Andy managed to push us outside of our normal boundaries and mindset, which was great!" Morten Schultz, Manager Commercial Strategy RRP, PMI
BillerudKorsnäs — 4,300 employees, SEK 20 billion in sales, a leading renewable packaging provider — appointed a Director of New Business Lab to lead their innovation efforts. We were engaged as advisor and coach through the setup of that function.
"As an external innovations expert, Andy Cars worked with me to create the New Business Lab function at BK. Andy is not only fun to work with, but when it comes to innovation, he is one of the most knowledgeable and engaging people that I know. He not only provided us with valuable frameworks, tools, and perspectives that helped us to grow, but he understood how to make all of that work within the context of a large and complex organization." Antonio Fonduca, Director New Business Lab, BillerudKorsnäs
Telia is the leading mobile network operator in Sweden, Finland, and the Baltic States. We've provided innovation and entrepreneurship training to Telia for four consecutive years, in partnership with KTH Executive Education, and worked directly with Purple+, Telia's internal unit for nurturing innovation through exploration, training, and incubation.
"Challenge accepted! Thought-provoking session with @andy_cars at the inaugural #PurpleIdeasMeetup. #newgentelco" Brendan Ives, VP and Head of Division X, Telia Company
Tieto, a leading European IT and product engineering firm with around 13,000 employees, engaged us to run workshops in Stockholm and Helsinki introducing Lean Startup methodology and Innovation Accounting tied to OKRs, and to coach startups from their existing innovation portfolio.
"Andy is an inexhaustible source of knowledge of lean startup methodology and design thinking, as well as of tools and techniques for applying those methods in practice." Gunnar Tolf, Business Developer, Data-Driven Business, Tieto
When new regulation forced Sweden's Meteorological and Hydrological Institute to make its data freely available for commercial use, they had to reconsider how they did business. We trained SMHI staff on Lean Startup and business modeling to help them systematically prioritize and test new ideas.
"As our lean startup coach, Andy not only inspires us to reach further, but he also offers actionable tools and methods that are key to building more agile and customer-oriented organizations." Angela Yong, Head of Systems Development, SMHI